01 — Introduction

I’m a marketing strategist with 7+ years of experience helping SaaS startups, agencies, and consumer brands grow through smart strategy, creative campaigns, and a lot of testing. My work blends data-driven decision-making with an eye for creative that connects because I believe the best marketing is equal parts art and science.

02 — Experience

Over the years, I’ve designed product prototypes, launched beta programs, managed millions in ad spend, and led campaigns that generated thousands of high-quality leads. I’ve worked with teams from scrappy startups to established agencies, often bridging the gap between creative, product, and performance. Whether I’m building a go-to-market strategy, refining messaging, or turning user feedback into actionable product updates, my goal is always the same: create work that drives real results.

Here’s my career condensed to a few bullet points.

My work experience

carrotcake AI (2024)

Marketing Manager

Web Sprout (2022 - 2024)

Paid Ads Manager

Ryan House (2020 - 2022)

Community Relations Manager

My education

Arizona State University

2016—

Vienna University of Economics

2017

Skills

Marketing Strategy

Email Marketing

Product Marketing

Brand Strategy

Paid Ads Management

Social Media

Platforms & Software

Meta Ads, Google Ads, Tik Tok Ads, LinkedIn Ads, Reddit Ads

Klaviyo, Constant Contact, Mailchimp

Databox, Google Analytics, Hyros, Tableau

HubSpot, Call Rail, Amplitude

Asana, Basecamp, Notion

Canva, Adobe Suite